Sans Normal Hidad 4 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: children’s media, packaging, posters, social graphics, headlines, friendly, playful, casual, approachable, hand-drawn, approachability, handwritten feel, friendly branding, informal readability, rounded, soft, informal, monoline, bouncy.
A rounded, monoline sans with softly blunted terminals and gently irregular curves that evoke a hand-drawn marker feel while remaining clean and consistent. Strokes stay even with minimal contrast, and counters are open and circular, giving letters a light, breathable texture. Proportions are slightly variable from glyph to glyph, with a relaxed rhythm and subtle wobble in curves and joins that reads intentional rather than rough.
Well suited to short to medium text in friendly contexts such as children’s materials, casual branding, packaging, posters, and social media graphics. It can also work for UI labels or informational callouts when a human, approachable tone is desired, especially at sizes where its rounded details remain clear.
The overall tone is warm and personable, with a playful, conversational voice. Its soft geometry and mild irregularity feel informal and human, lending an easygoing character that avoids stiffness without becoming messy.
The design appears intended to blend the clarity of a simple sans with the warmth of hand lettering. It prioritizes approachability and charm through rounded forms, soft terminals, and a lightly irregular rhythm that keeps text feeling lively and personal.
The uppercase maintains simple, rounded construction, while the lowercase adds more personality through single-storey forms and gently curved joins, increasing the handwritten impression in text. Numerals match the same rounded, friendly construction and sit comfortably alongside letters, supporting casual mixed-content settings.