Serif Normal Pemel 2 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, posters, luxury, dramatic, fashion, classic, editorial impact, premium tone, display clarity, classic refinement, high-contrast, bracketed serifs, sharp terminals, teardrop joins, calligraphic.
This serif features striking thick–thin modulation with crisp, knife-like hairlines and confident, sculpted main strokes. Serifs are finely bracketed and often taper to sharp points, creating a polished, chiseled silhouette rather than a blunt or slabbed feel. Curves show pronounced stress and elegant, slightly calligraphic shaping, with narrow joins that form teardrop-like counters in letters such as a, g, and e. Capitals are broad and assertive with generous interior space, while lowercase forms keep a steady, readable rhythm with carefully controlled apertures and lively terminals.
It performs best for headlines, subheads, and large editorial typography where its hairlines and sculpted serifs can resolve cleanly. The strong character in the capitals makes it a good fit for branding, mastheads, and campaign work, while the steady lowercase rhythm can support short-form text such as decks, pull quotes, and packaging copy when set with adequate size and spacing.
The overall tone is refined and theatrical—suited to high-end editorial settings where contrast and elegance are meant to be noticed. It reads as sophisticated and fashion-forward, with a touch of classical authority that keeps it from feeling purely decorative. The sharp serifs and dramatic modulation add a sense of luxury and intention, especially at display sizes.
The design appears intended to deliver a contemporary, high-contrast serif voice that feels premium and authoritative on the page. Its combination of sharp, refined detailing and stable proportions suggests a focus on fashion/editorial branding and impactful display typography while retaining conventional letterforms for familiar reading.
The numerals mirror the same high-contrast, editorial posture, with distinctive curves and crisp entry/exit strokes that feel cohesive with the letters. Diacritics and dots appear clean and centered, reinforcing a precise, curated finish. In dense settings the thin strokes and tight joins become a key part of the texture, producing a glossy, high-fashion typographic color.