Sans Normal Amren 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Mesveda' by Agny Hasya Studio, 'Surt' by Blaze Type, 'Reyhan' by Plantype, 'Algoria' by Sealoung, 'Hybriduo' by Typebae, and 'Genera' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, branding, ui labels, signage, posters, modern, confident, friendly, utilitarian, clean, clarity, impact, versatility, modernity, geometric, rounded, open apertures, flat terminals, compact.
A heavy, geometric sans with broad, round counters and smooth, circular curves paired with straight, flat-ended stems. Proportions feel compact and sturdy, with generous bowls in letters like O, C, and G and mostly even stroke color across the alphabet. The lowercase shows a single-storey a and g, a straightforward, compact f, and a short, clear t with a simple crossbar, all reinforcing a clean, contemporary rhythm. Numerals are similarly rounded and robust, with a simple 1 and open, balanced forms in 6, 8, and 9.
This font is well suited to headlines, logos, packaging, and bold typographic statements where a sturdy, geometric voice is needed. Its clear shapes and consistent rhythm also make it a good choice for UI labels, navigation, and signage-style applications where quick recognition matters.
The overall tone is modern and assertive while staying approachable due to the rounded geometry and open shapes. It reads as practical and no-nonsense, with a friendly softness that suits contemporary branding and interface contexts.
The design intention appears to be a versatile contemporary sans that prioritizes strong presence and clarity, using simple geometric construction and rounded counters for an approachable but confident feel.
Spacing appears even and stable, producing a solid text color in the sample paragraphs. Wide curves and open apertures help maintain clarity at larger display sizes, while the compact proportions keep lines feeling dense and efficient.