Sans Normal Edmak 15 is a regular weight, narrow, low contrast, italic, normal x-height font visually similar to 'Whitney' by Hoefler & Co. and 'Werk' by Wilton Foundry (names referenced only for comparison).
Keywords: headlines, subheads, branding, posters, editorial, modern, dynamic, clean, approachable, emphasis, clarity, modernization, compactness, versatility, oblique, compact, rounded, smooth, humanist.
A compact oblique sans with smooth, rounded construction and low stroke modulation. Curves are clean and continuous, with gently squared terminals and minimal ornamentation, producing an even, contemporary texture. The overall proportions are slightly condensed, with upright counters that stay open and legible; bowls and rounds read as elliptical rather than perfectly circular. Letterforms show a consistent rightward slant and a steady rhythm, with straightforward, functional shapes across caps, lowercase, and figures.
Works well for headlines and subheads where a forward-leaning, modern voice is desired, and it can support branding and packaging that benefits from a clean, energetic impression. In editorial layouts it suits callouts, pull quotes, and short passages where the oblique rhythm adds emphasis without sacrificing clarity.
The slanted stance and compact width create a sense of motion and immediacy, while the soft curves keep the tone friendly and accessible. It feels contemporary and editorial—energetic without becoming aggressive or overly stylized.
Likely designed as a contemporary oblique companion for UI-to-editorial typography, balancing compact proportions with rounded, readable forms. The intention appears to be delivering emphasis and momentum through slant and rhythm while keeping shapes neutral, consistent, and broadly usable.
Uppercase forms are clean and restrained, while lowercase shapes keep a simple, humanist feel with open apertures. Numerals match the oblique angle and maintain clear silhouettes, supporting quick scanning in mixed text.