Sans Normal Hidar 12 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui labels, children’s, packaging, posters, social graphics, friendly, playful, casual, approachable, hand-drawn, approachability, informality, clarity, warmth, rounded, soft, open, informal, clean.
A rounded, monoline sans with softly curved terminals and a slightly hand-drawn, humanist feel. Strokes maintain an even thickness while allowing gentle irregularities in curves and joins, giving the alphabet a lively rhythm without sacrificing clarity. Counters are generally open and circular, and the proportions lean a bit narrow in many letters, with tall ascenders/descenders and simple, unadorned forms. Numerals follow the same smooth, single-stroke logic, with rounded corners and friendly shapes that match the text color.
Works well for short to medium text in interfaces, captions, signage, and brand touchpoints that benefit from an approachable voice. It can also support playful editorial callouts, packaging, and educational materials where a friendly sans is preferred over a more clinical system style.
The overall tone is warm and personable, like neat marker lettering or a casual UI face meant to feel welcoming. Its rounded forms and softened endings make it read as non-threatening and upbeat, suitable for contexts where friendliness matters more than strict typographic neutrality.
The likely intention is to provide a clean, rounded sans that feels human and easygoing—combining monoline simplicity with subtle hand-made warmth for accessible, friendly communication.
The design shows a consistent preference for circular geometry and softened corners, which keeps word shapes airy and readable in continuous text. Distinctive, simplified constructions (notably in diagonals and curved joins) reinforce the informal, everyday character while remaining legible at typical text sizes.