Sans Normal Egmas 11 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: editorial, branding, advertising, ui text, posters, modern, clean, friendly, approachable, warm modernity, dynamic tone, clean readability, approachable branding, humanist, rounded, open apertures, airy, flowing.
This typeface is a slanted, rounded sans with smooth, continuous strokes and softly tapered joins. Curves are generously circular and terminals are clean and unadorned, giving letters an open, breathable silhouette. Uppercase forms read straightforward and geometric, while lowercase shapes introduce a slightly more human rhythm through gentle modulation and varied counters. Numerals follow the same smooth, rounded construction, with clear interior space and consistent stroke behavior across the set.
It suits editorial leads and subheads where a refined, modern tone is needed with a touch of dynamism. The clean, open forms can also work well for branding, packaging, and advertising copy that benefits from an approachable, contemporary feel. In interfaces, it can serve for short to medium-length text where clarity and a friendly tone are priorities.
The overall tone feels contemporary and personable rather than technical. Its slant adds motion and a conversational cadence, while the rounded geometry keeps the voice calm, polished, and accessible.
The design appears intended to deliver a modern sans voice with added warmth through rounded construction and a consistent slant. It balances geometric clarity with a subtly human rhythm to stay readable while feeling lively and current.
Spacing appears even and relaxed, supporting a smooth reading line in the sample text. Round letters like C, O, and e maintain consistent curvature, and diagonals (such as in K, V, W, X) feel crisp without becoming sharp, preserving the font’s softened character.