Serif Normal Jeha 3 is a regular weight, normal width, high contrast, upright, normal x-height font visually similar to 'Haggard Nova' by TipografiaRamis (names referenced only for comparison).
Keywords: book text, editorial, magazines, branding, packaging, classic, literary, formal, refined, readability, tradition, authority, elegance, versatility, bracketed, sharp, crisp, calligraphic, traditional.
A conventional serif with pronounced stroke contrast and crisp, bracketed serifs. The letterforms show a steady, bookish rhythm with moderate proportions and a normal x-height, pairing compact bowls with clear vertical stress. Terminals tend toward sharp, clean finishes, while the capitals feel stately and structured with evenly weighted horizontals and confident vertical stems. Numerals follow the same high-contrast logic, with clear, old-style-like shaping and strong baseline presence.
Well suited to book interiors, long-form editorial layouts, and magazine typography where a traditional serif texture is desired. It can also support refined branding, packaging, and invitations that benefit from a classic, high-contrast serif presence, particularly at medium to large sizes.
The overall tone is classic and cultivated, evoking traditional publishing and established institutions. Its high-contrast drawing and disciplined serif treatment convey seriousness and refinement rather than casualness. In longer passages it reads as composed and literary, with a subtly authoritative voice.
The design appears intended as a dependable, conventional serif for reading-focused composition, balancing a familiar old-style sensibility with crisp, modernized finishing. It prioritizes a stable text rhythm and an authoritative capital set for titles and headings.
Round letters maintain consistent modulation, and the type keeps a measured, upright stance without overt stylization. Curves and joins are kept tidy and controlled, helping maintain clarity at display sizes while preserving a traditional text-face character in paragraphs.