Sans Normal Osbor 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'FS Irwin' by Fontsmith, 'Telder HT Pro' by Huerta Tipográfica, 'Mato Sans' by Picador, 'Core Sans N SC' by S-Core, 'Aisling Sans' by S6 Foundry, 'Tabac Sans' by Suitcase Type Foundry, and 'Monsal Gothic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, bold, approachable, display impact, friendly modern, brand voice, bold clarity, simple geometry, rounded, soft corners, high impact, compact apertures, large counters.
A heavy, rounded sans with broad proportions and a solid, even stroke. Curves are full and smooth, while terminals tend to finish with softened, slightly squared edges that keep the shapes sturdy rather than bubbly. Counters are generous in letters like O, P, and R, but several apertures (such as in C, S, and e) stay relatively tight, creating a compact, punchy texture in text. The lowercase shows a single-storey a and g, with a straightforward, geometric build and consistent spacing that reads dense and cohesive at display sizes.
Best suited for headlines and short bursts of text where maximum presence and legibility are needed. It works well for branding, packaging, and signage that aims to feel modern and welcoming, and it can add a playful, emphatic voice to marketing copy and large UI labels.
The overall tone is friendly and upbeat, with a confident, attention-grabbing presence. Its rounded structure and softened endings keep it approachable, while the weight and breadth give it a loud, poster-like energy.
The design appears intended as a high-impact, rounded sans for display typography—prioritizing bold readability, friendly character, and consistent geometric forms that hold up well in large-scale applications.
Numerals match the letterforms in heft and roundness, with clear, simple silhouettes suited to big sizes. The uppercase has a strong, blocky rhythm (notably in E/F/T), and the lowercase maintains a sturdy, compact feel that favors impact over delicate detail.