Sans Normal Irha 2 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Siro' by Dharma Type, 'Muller' and 'Muller Next' by Fontfabric, 'Riveta' by JCFonts, 'Binate' by Monotype, 'Akwe Pro' by ROHH, and 'Amsi Pro' and 'Amsi Pro AKS' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, merchandise, playful, friendly, punchy, sporty, retro, high impact, approachability, motion, casual branding, display emphasis, rounded, soft corners, bouncy, energetic, chunky.
A heavy, slanted sans with rounded, inflated letterforms and broadly consistent stroke weight. Counters are compact and apertures tend to be partially closed, giving the shapes a dense, punchy texture. Curves dominate the construction, with soft terminals and minimal sharp joins; diagonals and bowls show a lively, slightly bouncy rhythm. The lowercase is notably large relative to capitals, and spacing feels compact, reinforcing a bold, display-forward presence.
Best suited to short-form display settings where bold, friendly impact is needed: headlines, posters, packaging, and brand marks. It also works well for youth-oriented, sports, and casual food/retail applications, and for large UI moments like hero banners where personality matters more than extended text readability.
The overall tone is upbeat and approachable, with a playful, sporty energy. Its rounded heft and forward slant suggest motion and casual confidence, leaning toward retro pop and friendly signage rather than formal editorial typography.
The design appears intended to deliver maximum visual presence with an approachable, rounded voice, combining a strong black weight with a consistent forward slant to imply speed and fun. Its simplified, compact counters and soft terminals prioritize bold readability and character at display sizes.
The numerals and key shapes (like S, a, g, and e) read as deliberately compact and simplified, favoring impact over fine detail. The slant is consistent across the set, and the soft geometry keeps the weight from feeling harsh despite the dense color.