Sans Normal Syna 3 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Solitas Contrast' by insigne (names referenced only for comparison).
Keywords: headlines, editorial, branding, posters, packaging, authoritative, modern, confident, refined, impact, premium tone, headline clarity, editorial voice, modern classic, crisp, sculpted, vertical, bracketed, tapered.
A heavy, upright typeface with sculpted, high-contrast strokes and a predominantly vertical, slightly condensed posture. Curves are smooth and rounded, while terminals tend to be clean and tapering; several joins show gentle bracketing that gives the shapes a carved, controlled feel. Counters are relatively tight in letters like B, P, and R, and the overall rhythm alternates between sturdy stems and finer connecting strokes, producing a crisp, editorial texture in text. Numerals are similarly weighty and open, with clear silhouettes and pronounced stroke modulation.
Best suited to headlines, decks, pull quotes, and brand marks where strong typographic presence is needed. It can work in short editorial passages or captions at comfortable sizes, but its dense weight, contrast, and compact counters make it most effective for display settings such as posters, packaging, and bold marketing copy.
The font conveys a confident, editorial tone—serious and authoritative without feeling ornate. Its mix of sturdy structure and refined contrast suggests a contemporary take on classic display typography, lending a polished, premium voice to headlines and short statements.
The design appears intended to deliver a modern, high-impact voice with refined stroke contrast—combining contemporary simplicity with a subtle, crafted finish. It prioritizes assertive legibility and a premium feel for prominent text, while retaining enough regularity to remain usable beyond purely decorative applications.
The lowercase shows a traditional, two-storey construction where expected (notably the 'g'), with compact bowls and a pronounced vertical stress. Wide letters like W and M remain strongly upright and dense, reinforcing a solid color on the page. Spacing in the samples reads as deliberately tight and headline-oriented, emphasizing impact over airy neutrality.