Serif Normal Furiv 7 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: book typography, editorial, magazines, literary titles, quotations, literary, classic, formal, scholarly, refined, text italic, classic publishing, elegant emphasis, readability, bracketed serifs, calligraphic, diagonal stress, oldstyle figures, rhythmic.
This is an italic serif with bracketed wedge-like serifs, moderately contrasted strokes, and a clear diagonal stress. Letterforms lean with a smooth, calligraphic rhythm: entries and exits are tapered, joins are clean, and curves are softly modeled rather than sharply rationalized. Capitals are stately and slightly narrow with crisp terminals, while the lowercase shows lively modulation—single-storey italic forms (notably a, g, and y) and a flowing ampersand contribute to a traditional text-italic texture. Numerals appear oldstyle, with ascenders and descenders that integrate naturally into running text.
Well suited for book and long-form editorial typography where a traditional italic is needed for emphasis, quotations, and scholarly apparatus. It can also serve effectively in magazine features, literary or historical titles, and refined brand collateral that benefits from a classic serif italic voice.
The overall tone is bookish and cultivated, evoking editorial and academic typography. Its italic voice feels expressive without becoming decorative, lending a sense of tradition, seriousness, and measured elegance.
The design appears intended as a conventional, text-oriented serif italic that prioritizes smooth reading rhythm and familiar, classical proportions. Its controlled contrast and bracketed serifs suggest a focus on versatility for publishing contexts while retaining a distinctly literary character.
In continuous text the design maintains a steady, readable color with gently varied word shapes typical of classic italics. The italic forms and open counters help it stay legible at text sizes, while the sharper diagonals and tapered strokes give it presence in larger settings.