Sans Normal Ambas 12 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Foundry Context' by The Foundry and 'Guerrer' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: ui design, body text, brand systems, signage, presentations, clean, modern, neutral, friendly, technical, versatility, clarity, modern utility, system neutrality, legibility, geometric, open apertures, rounded bowls, even rhythm, high legibility.
This is a clean, geometric sans with even stroke weight and smooth, circular curves. Letterforms favor broad proportions and generous internal counters, creating an open, breathable texture in text. Terminals are predominantly straight and neatly finished, while round characters (C, O, G, Q, e, o) stay close to true circular forms. The lowercase shows a compact, efficient structure with a two-storey “a,” a simple “g,” and a short-shouldered “r,” producing a consistent, contemporary rhythm. Numerals are straightforward and highly legible, with clear distinctions between forms and stable verticals.
It works well for UI and product typography, dashboards, and general-purpose brand systems where a clear, contemporary sans is needed. The open counters and broad shapes also suit signage, headings, and presentation materials that benefit from quick scanning at a distance.
The overall tone is neutral and modern, balancing a friendly roundness with a precise, no-nonsense construction. It feels contemporary and utilitarian rather than expressive, making it suitable for interfaces and informational settings where clarity is the priority.
The design intention appears to be a versatile, broadly applicable sans that emphasizes clarity, neutrality, and modern geometric structure. Its restrained details and consistent forms suggest it was drawn to perform reliably across both display and text settings without calling attention to itself.
Spacing appears comfortably generous, helping large text stay calm and readable without looking cramped. The design maintains consistent geometry across caps, lowercase, and figures, with clean joins and minimal decorative quirks.