Sans Normal Rulup 2 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: body text, editorial, magazines, branding, packaging, classic, literary, warm, refined, inviting, readability, editorial tone, humanist warmth, elegant emphasis, modern classic, slanted, humanist, calligraphic, rounded, open counters.
This is a slanted, humanist sans with smooth, rounded construction and a gently calligraphic stroke feel. Curves are broad and clean, terminals tend to be softly tapered, and joins are fluid, giving letters a slightly handwritten rhythm without becoming script. Proportions are moderate with open counters and clear apertures, while capitals maintain a calm, steady presence. Numerals follow the same rounded logic and show a consistent, comfortable texture in running text.
It performs well for editorial body copy, magazine features, and book typography where an italic tone is desired but readability must remain strong. The warm, polished character also suits branding and packaging that want a personable, crafted feel without leaning into decorative display styling.
The overall tone feels classic and literary, combining a traditional italic voice with an approachable, contemporary cleanliness. Its slant and soft terminals add warmth and motion, creating a refined but friendly personality suited to expressive text without feeling ornate.
The design appears intended as a readable, versatile italic with humanist warmth—capturing the expressive cadence of calligraphy while maintaining the clean simplicity and consistency expected of a modern sans.
The italic angle is pronounced enough to create forward momentum, yet letterforms remain spacious and legible. The design’s smooth curvature and restrained detailing help it keep an even typographic color across mixed-case text and numerals.