Sans Other Asdan 11 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Deva Ideal' by DizajnDesign, 'MC Qiluant' by Maulana Creative, 'Almarose' by S&C Type, and 'Cinio Text' by TeGeType (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, signage, playful, friendly, punchy, informal, retro, approachability, standout display, retro pop, brand character, quirky clarity, soft corners, geometric, chunky, compact, bouncy.
A heavy, soft-cornered sans with compact proportions and strongly simplified geometry. Strokes are thick and even, with rounded joins and terminals that often feel slightly sheared or wedge-like rather than perfectly circular, giving the outlines a subtly hand-cut character. Counters are generous and mostly round, and the rhythm is lively due to small, intentional irregularities in curves and diagonals. Uppercase forms read sturdy and blocky, while lowercase shapes stay open and straightforward, emphasizing clear silhouettes over strict neutrality.
This design performs best in headlines, short statements, and display settings where its compact, chunky shapes can project energy and warmth. It is a strong fit for packaging, labels, signage, and brand marks that want a friendly, modern-retro voice, and it can also work for UI or editorial callouts when used with generous spacing.
The overall tone is upbeat and approachable, with a bouncy, poster-like energy that feels casual rather than corporate. Its chunky forms and softened details suggest a retro-pop friendliness, making it well suited to expressive, personality-forward typography.
The font appears intended to deliver a bold, approachable sans identity with a crafted twist—combining sturdy geometry with softened corners and slightly idiosyncratic cuts to feel contemporary, fun, and memorable.
Distinctive angular treatments show up in several diagonals and curved joins, which keeps the font from feeling purely geometric and adds a crafted, slightly quirky edge. At larger sizes the playful contour decisions become a key part of the identity, while at smaller sizes the weight and open counters help maintain clarity.