Sans Normal Vidaz 6 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, branding, posters, packaging, social media, friendly, contemporary, sporty, approachable, energetic, impact, approachability, modernity, motion, rounded, soft corners, humanist, slanted, compact caps.
A slanted sans with heavy, even strokes and smoothly rounded terminals. The letterforms are built from broad curves and sturdy straight segments, with softened corners that keep the texture dense but not harsh. Uppercase shapes read compact and stable (notably the rounded C/G/O and a wide, confident S), while lowercase forms are simple and open, with single-storey a and g contributing to an informal, modern rhythm. Numerals are similarly robust and rounded, designed to hold their shape at larger display sizes with clear silhouettes.
Best suited to headlines, branding, and campaign-style typography where a confident, upbeat voice is needed. It should also work well for packaging and social media graphics, where rounded, high-impact letterforms help maintain clarity and personality at a range of sizes.
The overall tone is friendly and contemporary, with a sporty, forward-leaning energy. Rounded details and simplified forms make it feel approachable and modern rather than strictly corporate or technical.
The design appears intended to deliver a strong, modern sans voice with an energetic slant and friendly rounded finishing. Its simplified, open shapes aim for immediate legibility and a contemporary tone in display and brand applications.
The slant is consistent across caps, lowercase, and figures, creating a cohesive motion in text. Spacing appears comfortably generous in the sample, helping counters stay open despite the heavy strokes and keeping words readable in headlines and short blocks.