Slab Contrasted Lyro 10 is a bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Norwich Aldine ML' by HiH (names referenced only for comparison).
Keywords: posters, headlines, signage, packaging, logotypes, western, vintage, rugged, playful, poster, nostalgia, impact, warmth, rustic flavor, display clarity, bracketed, rounded, chunky, ink-trap feel, soft corners.
A heavy slab-serif with broad, blocky proportions and softly rounded corners throughout. The serifs are prominent and mostly bracketed, giving the joins a carved, slightly cushioned look rather than sharp mechanical edges. Strokes show noticeable modulation, with strong verticals and fuller terminals, and several shapes include small notches and inset corners that add texture and help keep counters open. The lowercase is sturdy and compact with a large x-height and short extenders, while the numerals are wide, rounded, and display-oriented.
Best suited to headlines and short text where its slabs and textured details can read clearly, such as posters, signage, labels, and brand marks. It can also work for punchy subheads or pull quotes when set with ample tracking and line spacing to avoid a dense texture in longer passages.
The overall tone reads as old-time, print-era and somewhat frontier-inspired, with a friendly ruggedness. Its chunky slabs and softened detailing create a warm, nostalgic voice that feels at home on posters and packaging, while the slight quirks keep it from feeling too formal.
The letterforms appear designed to evoke traditional slab-serif printing and wood-type poster energy, balancing strong impact with approachable, rounded shaping. The added notches and bracketed slabs suggest an intention to provide character and differentiation without sacrificing legibility at display sizes.
The design emphasizes strong silhouettes and stable baseline presence, with counters kept relatively generous for a heavy style. Diagonals and joins (notably in letters like K, R, and W) have a slightly sculpted, cut-in character that adds visual interest at large sizes.