Print Pemus 2 is a regular weight, normal width, high contrast, upright, very short x-height font.
Keywords: children’s books, posters, packaging, greeting cards, craft branding, playful, whimsical, storybook, friendly, hand-drawn, handmade charm, decorative display, casual warmth, storybook voice, curly, rounded, bouncy, quirky, lively.
This typeface uses informal, hand-drawn print forms with lively, slightly uneven rhythm and variable character widths. Strokes show pronounced contrast, moving between fine hairlines and heavier, brush-like terminals, with soft curves and occasional swelling. Many glyphs feature looped or curled entry/exit strokes and rounded ends, giving the outlines a fluid, inked feel rather than rigid geometry. Proportions are mixed with a very small x-height against relatively tall ascenders, plus occasional descenders and decorative swashes that add texture to lines of text.
It works best where a friendly, handmade voice is desired: children’s or hobby-oriented design, playful posters and flyers, packaging for artisanal goods, greeting cards, and short display lines. The high contrast and decorative curls make it most effective at display sizes, where its details remain clear and intentional.
The overall tone is cheerful and whimsical, with a light storybook flavor that feels personal and expressive. Its curls and bounce suggest casual warmth and a touch of theatricality, leaning more charming than formal.
The design appears intended to emulate informal pen-and-ink lettering with a decorative, storybook twist—prioritizing personality, motion, and charm over strict typographic regularity. Its curled terminals and contrasty strokes aim to make even simple words feel animated and inviting.
Capitals are especially distinctive, often using simplified structures paired with ornamental curls, which creates a decorative headline presence. Numerals and punctuation follow the same hand-rendered logic, keeping the set visually cohesive while retaining natural irregularities typical of drawn lettering.