Slab Square Ruly 2 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, logos, signage, playful, chunky, retro, rustic, friendly, display impact, vintage feel, handcrafted charm, friendly tone, bracketed, softened, bulbous, quirky, compact.
A heavy, slab‑serif design with broad, blocky stems and softened corners that keep the overall texture rounded rather than rigid. Serifs are substantial and slightly bracketed, with many terminals ending in flattened, square-ish feet that read clearly at display sizes. Counters are moderately tight and often asymmetrical, giving the alphabet a gently irregular, hand-cut rhythm. The lowercase shows sturdy, compact forms with a single-story “a” and “g,” while numerals are wide and weighty with simple, emphatic shapes.
Best suited to headlines and short statements where its thick strokes and expressive slabs can do the talking—posters, branding marks, packaging, and storefront-style signage. It can also work for pull quotes or section headers when you want a bold, friendly voice with a retro, handcrafted edge.
The font projects a bold, approachable personality with a touch of vintage charm. Its slightly wonky rhythm and chunky slabs feel informal and characterful, suggesting something handcrafted and upbeat rather than corporate or precise.
Likely drawn to provide a high-impact slab serif that feels human and playful, combining sturdy, square-ended construction with softened details to avoid a strictly geometric look. The goal appears to be strong presence and legibility at display sizes while preserving a distinctive, slightly irregular charm.
Spacing and letterfit appear intentionally lively, with small variations in width and interior space that add texture in lines of text. The weight distribution stays consistent across curves and straights, helping the face maintain an even, poster-friendly color.