Sans Normal Ekdez 3 is a light, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, fashion, packaging, posters, elegant, airy, modern, refined, calm, refinement, modernization, readability, editorial tone, motion, clean, slanted, open, crisp, rounded.
This typeface is a slanted sans with clean, continuous curves and a streamlined, contemporary construction. Strokes are smooth and gently modulated, with rounded terminals and open apertures that keep counters clear. Proportions feel balanced and slightly tall in the capitals, while the lowercase maintains an even rhythm and steady baseline flow. Numerals echo the same rounded geometry, with consistent curvature and restrained detailing that supports a polished, cohesive texture in text.
It works well for editorial typography, lifestyle and fashion branding, and premium packaging where a clean italic voice is desirable. The open forms and smooth rhythm also make it a strong choice for posters, pull quotes, and short-to-medium passages where a refined, contemporary tone is needed.
The overall tone is sophisticated and understated, with a light-footed, editorial feel. Its slant adds motion and a sense of forward momentum without becoming expressive or decorative. The result reads as modern and poised—suited to designs that want quiet refinement rather than bold personality.
The design appears intended to provide a sleek, modern slanted companion with an elegant texture and high readability. It balances geometric roundness with subtle modulation to avoid stiffness, aiming for a versatile font that feels polished in both display lines and running text.
Curves are prioritized over hard corners, giving the alphabet a soft, fluid cadence. Spacing appears moderate and even, helping paragraphs keep an uncluttered color while preserving a graceful, slightly calligraphic flow typical of slanted sans designs.