Sans Normal Pumef 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Back Groove Outline' by Gatype, 'Linotte' by JCFonts, 'Cobbler' and 'Cobbler Sans' by Juri Zaech, 'Mohr Rounded' by Latinotype, 'Qualion Round' by ROHH, and 'Core Sans AR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, stickers, playful, friendly, chunky, soft, bouncy, approachability, impact, whimsy, informality, brand voice, rounded, bulbous, cartoonish, blunt, compact.
A heavy, rounded sans with inflated letterforms and generously curved corners throughout. Strokes are thick and uniform with soft terminals, producing a smooth, cushiony silhouette and minimal internal detailing. Counters are small and often nearly circular, and many joins are simplified into broad, blobby connections that emphasize mass over precision. The rhythm feels lively and slightly uneven in a hand-drawn way, with wide, stable capitals and stout lowercase forms that keep the texture dense at display sizes.
Best suited for display roles such as headlines, posters, product packaging, labels, and social graphics where a friendly, attention-grabbing voice is desired. It also works well for kid-oriented branding and playful UI moments like badges or callouts, especially with generous tracking and line spacing.
The overall tone is cheerful and approachable, with a toy-like, comfort-food warmth. Its exaggerated softness and chunky proportions read as informal and humorous, leaning toward cartoon and kid-friendly messaging rather than sober editorial voice.
The design appears intended to deliver maximum friendliness and impact through soft geometry and thick, rounded strokes. It prioritizes charm and immediate visibility over fine typographic nuance, aiming for a bold, approachable personality in short-form text.
Distinctive shapes include a single-storey “a”, a single-storey “g” with a large bowl, a compact “t” with a short crossbar, and rounded numerals with tight counters. The bold weight and small apertures make it most effective when given space and used at larger sizes to avoid filling in visually.