Sans Normal Urrah 2 is a light, narrow, high contrast, italic, short x-height font.
Keywords: headlines, fashion, branding, posters, invitations, elegant, editorial, refined, airy, luxury tone, display focus, editorial voice, stylish emphasis, calligraphic, crisp, delicate, slanted, sharp.
A very slender, slanted design with pronounced thick–thin modulation and hairline joins. Strokes taper into fine terminals and sharp points, while bowls stay open and smooth, creating a clean, glossy rhythm across text. The uppercase is tall and streamlined, with long diagonals in forms like A, V, W, and X, and a generally minimal treatment of terminals. Lowercase is compact in height with narrow apertures and a consistent rightward flow; descenders are long and curved, and counters remain relatively tight, reinforcing a sleek, controlled texture.
Best suited to display settings such as magazine headlines, fashion branding, beauty packaging, and high-end invitations where its refined contrast can be appreciated. It can also work for short pull quotes and titling, especially with ample tracking and generous leading.
The overall tone is polished and high-end, with a runway/editorial feel. Its razor-thin details and dramatic contrast give it a sophisticated, slightly dramatic voice that reads as contemporary luxury rather than utilitarian neutrality.
The design appears intended to deliver a modern, luxurious italic voice with dramatic stroke modulation and a streamlined silhouette. Its proportions and crisp terminals prioritize style and visual presence over dense, small-size readability.
The numerals echo the same contrast-driven construction, with graceful curves and fine entry/exit strokes. In longer lines, the tight inner spaces and hairline connections create a shimmering texture, favoring large sizes where delicate details remain clear.