Sans Superellipse Abkem 9 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, retro, approachable, cheerful, approachability, retro charm, display impact, soft geometry, rounded, soft, chunky, stubby, bouncy.
A rounded, heavy sans with superelliptical construction: bowls and counters read as squarish ovals with strongly softened corners. Strokes are broadly uniform with minimal modulation, and terminals are blunt or gently rounded rather than sharp. The overall rhythm is wide and steady, with compact apertures and generous internal counters that keep letters clear at display sizes. Details like the single-storey a and g, a curled-tail Q, and a slightly calligraphic feel in a few diagonals add character without breaking the consistent rounded geometry.
Best suited to headlines and short blocks of copy where its rounded mass and distinctive shapes can be appreciated. It will work well for branding, packaging, posters, and friendly signage—especially in contexts aiming for an inviting, nostalgic, or playful voice.
The tone is warm and informal, leaning toward a mid-century/retro friendliness. Its soft corners and buoyant shapes feel approachable and optimistic, with a slightly quirky personality that reads as human rather than strictly technical.
The design appears intended to deliver a bold, friendly presence through rounded-rectangle geometry and consistent stroke weight, balancing readability with a distinctive, characterful silhouette. It prioritizes warmth and approachability while maintaining a clean, modern sans foundation.
Figures are similarly rounded and robust, with broad curves and stable, low-fragility joins; the 2 and 3 show prominent curving terminals, and the 8 is built from stacked superelliptical loops. The lowercase shows a particularly soft texture, with rounded shoulders and closed forms that emphasize a cohesive, “pillow-like” silhouette across text.