Serif Normal Muliv 12 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, luxury branding, posters, elegant, fashion, classic, refined, high-contrast refinement, editorial authority, luxury tone, display impact, hairline serifs, flared terminals, wedge serifs, calligraphic, crisp.
A high-contrast serif with sharp, hairline serifs and strong thick–thin transitions throughout. The letterforms feel sculpted and slightly calligraphic, with gently bracketed, wedge-like terminals and crisp apexes. Curves are smooth and taut, counters are clean, and the overall rhythm is measured, giving the text a polished, print-forward texture. Uppercase proportions read confident and stately, while the lowercase maintains a balanced, readable structure with pronounced contrast and tapered joins.
Best suited to display and editorial settings such as magazine headlines, pull quotes, book covers, and luxury branding where high contrast and refined serifs can carry the visual identity. It can work for short passages at comfortable sizes, but it visually excels when given room to breathe in titles, subheads, and prominent typographic treatments.
The tone is elegant and editorial, suggesting luxury, heritage, and a fashion-minded sophistication. Its dramatic contrast and crisp finishing details create a sense of prestige and ceremony, while remaining composed rather than ornamental.
The design appears intended to deliver a contemporary take on a classic high-contrast text serif: authoritative in structure, but polished with fashion-style sharpness and dramatic stroke modulation for impactful typography.
In longer text the strong contrast produces a lively vertical cadence and bright internal spaces, especially in rounded forms and numerals. The design’s sharpness and tapered strokes make it particularly striking at larger sizes, where the fine serifs and terminals can be appreciated.