Sans Normal Armih 4 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Dikta Neue' by Atasi Studio, 'Moniak Sans' by Design Komando, 'Aestetico' and 'Basic Sans' by Latinotype, and 'Aalto Sans' by Los Andes (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, product branding, clean, neutral, friendly, modern, approachable, legibility, versatility, accessibility, neutral branding, clarity, open apertures, rounded terminals, humanist, soft corners, generous spacing.
A clean, rounded sans with low-contrast strokes and slightly softened terminals. Letterforms favor open counters and broad, circular bowls, with smooth curves on C, O, and G and stable, straight-sided stems elsewhere. Proportions feel generously set with ample interior space and clear joins; diagonals (V, W, X, Y) are crisp without becoming sharp or brittle. Lowercase shapes are simple and legible, with single-storey a and g, a modest shoulder on r, and a straightforward, readable numeral set.
This face is well suited to UI copy, product and marketing text, and general-purpose editorial layouts where long-form legibility is important. Its open forms also make it a good choice for signage and wayfinding at moderate sizes, and for brand systems that want a modern, approachable baseline without overt stylistic quirks.
The overall tone is contemporary and unassuming, combining clarity with a mild softness that keeps it from feeling clinical. It reads as friendly and practical, suited to interfaces and everyday communication where neutrality and ease of reading matter most.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and even color in continuous reading. Rounded construction and open apertures suggest an aim toward friendliness and accessibility while keeping a restrained, modern presence.
The design maintains consistent rhythm across mixed-case text, with clear differentiation between similar forms (for example I/l and O/0 aided by distinct proportions). Punctuation and curves appear balanced at text sizes, and the generous counters help maintain clarity in denser paragraphs.