Sans Rounded Esli 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Anantason Mon' by Jipatype and 'Betm Rounded' and 'Quan' by Typesketchbook (names referenced only for comparison).
Keywords: branding, packaging, ui labels, headlines, posters, friendly, playful, approachable, contemporary, soft, approachability, legibility, modern branding, soft impact, display clarity, rounded, monoline, chunky, smooth, open counters.
A heavy, monoline sans with generously rounded corners and terminals throughout, producing a soft, cushiony silhouette. Strokes maintain very even thickness with minimal modulation, and curves are broad and clean, giving letters a simplified, geometric feel. Counters tend to be open and rounded (notably in forms like O, e, and g), while joins are smoothly blended, avoiding sharp interior corners. Spacing reads steady and readable in text, with a compact, sturdy overall color and clear differentiation between similar shapes (e.g., I/1, O/0) via distinct construction rather than contrast.
Well-suited for branding systems that want warmth without becoming script-like, as well as packaging and product identities that benefit from a soft, contemporary voice. The solid stroke weight and rounded terminals make it effective for short to medium headlines, posters, and UI labels/buttons where clarity and friendliness are priorities.
The rounded construction and sturdy weight convey an upbeat, welcoming tone that feels modern and informal. It reads as friendly and accessible rather than technical or editorial, with a slightly toy-like softness that suits cheerful branding and user-facing messaging.
The design appears intended to deliver a highly legible, contemporary sans with a distinctly rounded, approachable personality. By keeping stroke weight even and corners consistently softened, it aims for a cohesive, friendly texture that performs reliably in display settings and prominent interface text.
Uppercase forms lean toward simplified, geometric structures with softened shoulders and corners, while lowercase maintains the same rounded logic for consistent texture. Numerals follow the same smooth, monoline treatment and appear designed to be legible at a glance, with broad bowls and straightforward silhouettes.