Sans Normal Nybak 22 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Geometria' by Brownfox and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, confident, playful, approachable, high impact, approachability, clarity, modernity, rounded, blocky, compact, soft-cornered, geometric.
This is a heavy, rounded sans with simple geometric construction and softly finished terminals. Strokes are consistently thick, with large counters and generous curves that keep forms open despite the weight. Uppercase letters feel compact and sturdy, with circular bowls (C, O, Q) and broad, even horizontals (E, F, T). Lowercase forms are similarly robust, featuring a single-storey “a” and “g”, a short-shouldered “r”, and a compact “t” with a straightforward crossbar. Numerals are bold and highly legible, with a wide, round “0” and an “8” built from two clear loops.
It performs best in headlines, posters, and branding where bold, friendly impact is needed. The sturdy, rounded shapes also suit packaging and short-form signage, especially where quick recognition and a modern, approachable voice are priorities.
The overall tone is friendly and upbeat, with a strong headline presence that reads as modern and approachable rather than severe. Its rounded geometry and thick strokes give it a playful, welcoming character while still feeling confident and solid.
The design intention appears focused on delivering maximum visibility with a warm, contemporary feel. Its simplified geometric forms and rounded terminals suggest a display-oriented sans meant to communicate confidently while staying personable.
Spacing appears tight-to-moderate in text, producing a dense, impactful rhythm suitable for display settings. The shapes prioritize clarity over finesse, favoring broad curves and simplified joins that remain readable at a glance.