Sans Normal Murar 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'FS Koopman' by Fontsmith and 'PT Root' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, retro, bold, impact, approachability, display clarity, brand voice, soft corners, rounded shapes, blocky, heavy weight, compact apertures.
A heavy, geometric sans with broad proportions and rounded, softened corners. Strokes are uniformly thick with minimal modulation, producing dense counters and relatively tight apertures in letters like C, S, and e. Curves are strongly circular and terminals tend to feel cut cleanly but not sharp, giving the forms a chunky, compact rhythm. The lowercase is sturdy and straightforward, with a single-storey a and g and a rounded, approachable construction across the set; figures match the same robust, rounded geometry.
Best suited to headlines and short bursts of copy where impact and friendliness are desired, such as posters, signage, packaging, and bold brand applications. It can also work for UI or labels when set at larger sizes with generous spacing to preserve clarity.
The overall tone is upbeat and approachable, with a confident, poster-like presence. Its chunky shapes and rounded geometry give it a slightly retro, friendly character that feels energetic rather than formal.
Likely designed to deliver maximum presence with a clean sans structure while avoiding harshness through rounded geometry. The emphasis appears to be on strong silhouettes, approachable tone, and reliable readability for display settings.
In text, the dense counters and heavy joins create a dark, continuous color, so spacing and line breaks matter for comfort at smaller sizes. The design reads best when given room to breathe, where its rounded geometry and strong silhouettes can stay distinct.