Sans Normal Riluz 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Oktah Round' by Groteskly Yours, 'Grava' by Positype, 'Santral' by Taner Ardali, and 'Gravita' by TipoType (names referenced only for comparison).
Keywords: ui text, branding, packaging, signage, editorial, friendly, modern, clean, approachable, neutral, everyday sans, friendly modern, clear reading, softened geometry, rounded, soft corners, humanist, open apertures, smooth curves.
A rounded sans with smooth, low-contrast strokes and gently softened terminals. Curves are generously drawn and circular forms (O, o, 0) feel full and even, while straight stems end with subtly rounded corners rather than sharp cuts. Proportions are balanced with a steady rhythm and moderate spacing; lowercase shows open counters and clear joins, and the overall silhouette stays consistent across letters and numerals.
Well-suited for interface typography, product branding, and general-purpose graphic design where a clean but warm sans is needed. It can also work for headlines and short editorial passages, and for signage where rounded forms help maintain legibility while keeping a friendly voice.
The tone is contemporary and approachable, with a friendly softness that keeps it from feeling overly technical. Its rounded finish adds warmth and a casual clarity, making text feel welcoming without becoming playful or quirky.
The design appears intended as a versatile everyday sans that balances modern neutrality with softened, rounded details. Its consistent geometry and open forms prioritize clear reading while projecting a gentle, approachable personality.
The sample text reads cleanly at large sizes, with smooth diagonals (V, W, Y) and stable geometry in bowls and counters. Numerals appear straightforward and legible, matching the same rounded, even-stroke construction as the letters.