Serif Normal Itbo 10 is a regular weight, narrow, high contrast, upright, normal x-height font.
Keywords: books, editorial, magazines, branding, invitations, classic, formal, literary, refined, readability, tradition, authority, editorial polish, formal tone, bracketed, tapered, crisp, bookish, balanced.
A crisp serif with pronounced stroke contrast and finely tapered terminals. Serifs are small and bracketed, giving joins a smooth, chiseled transition rather than blunt slabs. Round letters show a slightly vertical stress, with tight apertures and clean counters that keep the texture even in continuous text. Uppercase proportions feel dignified and compact, while the lowercase has tidy, conventional construction with a modest x-height and clear differentiation between stems, bowls, and delicate hairlines.
Well-suited to book typography, long-form editorial layouts, and magazine settings where a classic serif texture is desired. It can also support formal brand identities, invitations, and traditional communications that benefit from a polished, authoritative typographic voice.
The overall tone is traditional and composed, with an editorial seriousness that reads as literary and institutional. Its sharp hairlines and restrained detailing add refinement without becoming ornamental, lending a quietly authoritative voice to headlines and text alike.
The design appears aimed at a conventional, highly readable serif for professional publishing, balancing sharp contrast with disciplined proportions and controlled detailing. It prioritizes a familiar text-and-display versatility, delivering a classic look with a refined, contemporary crispness.
The figures appear lining with strong contrast and sturdy verticals, pairing well with capitals. In the sample text, the rhythm stays consistent across long lines, and the punctuation and quotes maintain the same crisp, engraved-like finish as the letters.