Sans Superellipse Afnus 7 is a light, wide, low contrast, upright, normal x-height font visually similar to 'Jagerlay' by Picador (names referenced only for comparison).
Keywords: ui text, branding, packaging, signage, editorial, clean, modern, calm, friendly, neutral, clarity, approachability, modernity, geometric consistency, versatility, rounded, geometric, open, airy, minimal.
This typeface is a rounded geometric sans with smooth, superelliptical curves and a gently rectilinear feel in bowls and counters. Strokes are even and crisp, with rounded terminals and consistent corner radii that keep forms soft without becoming bubbly. Uppercase shapes are broad and stable, with simple construction and minimal modulation; round letters like C, O, and G read as rounded-rectangle loops. The lowercase is similarly streamlined, with open apertures and compact, straightforward joins; the numerals follow the same clean, rounded logic for a cohesive texture.
It suits interface copy, product branding, and informational layouts where a clean, modern tone is needed without sharp edges. The rounded construction also works well for packaging, wayfinding, and headlines that benefit from a friendly, refined geometric presence while remaining readable in longer passages.
The overall tone is contemporary and approachable, projecting clarity and restraint rather than personality-driven quirks. Rounded geometry adds warmth and a mild tech-friendly softness, while the steady rhythm and open shapes keep it feeling calm and professional.
The design appears intended to deliver a contemporary geometric sans with softened corners and a consistent superelliptical motif, balancing clinical precision with approachable warmth. It prioritizes a stable, even texture and clear letterforms for practical, everyday communication.
Curved letters maintain a consistent squareness in their rounding, giving the font a distinctive superellipse signature across caps, lowercase, and figures. The sample text shows an even color and steady spacing that favors legibility and a tidy page texture.