Serif Normal Jefo 2 is a regular weight, wide, high contrast, upright, normal x-height font visually similar to 'Anko' by Eko Bimantara and 'Georgia Pro' by Microsoft (names referenced only for comparison).
Keywords: book text, editorial, magazines, headlines, pull quotes, classic, formal, literary, authoritative, readability, classic tone, editorial voice, print tradition, warm refinement, bracketed serifs, ball terminals, oldstyle numerals, moderate stress, calligraphic.
A conventional serif with crisp, bracketed serifs and pronounced stroke contrast. The forms show a relatively generous set width and steady vertical posture, with smooth curves and carefully tapered joins that keep counters open. Terminals frequently finish in soft balls or teardrops (notably in lowercase), adding a slightly calligraphic finish to otherwise sober text shapes. Numerals appear oldstyle (text figures) with ascenders/descenders and varied widths, and overall spacing and rhythm read as sturdy and book-friendly.
It suits long-form reading in books and editorial layouts, where its high-contrast structure and clear serifing support a consistent text rhythm. The confident presence also makes it effective for headlines, subheads, and pull quotes in magazines or newspapers, especially when a classic, authoritative voice is desired.
The tone is traditional and editorial, leaning toward literary and institutional use rather than novelty. Its combination of sharp serifs and refined tapering conveys authority and polish, while the rounded terminals keep it from feeling overly rigid or mechanical.
The design appears intended as a familiar, highly readable text serif with a refined, print-oriented feel—balancing classical proportions with a touch of warmth from rounded terminals and oldstyle numerals.
Uppercase construction is restrained and classical, while the lowercase carries more personality through rounded terminals and subtle modulation. The punctuation and sample text show a strong, confident color at display sizes, with enough refinement in curves and serifs to remain composed in continuous reading.