Sans Normal Atket 3 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, branding, signage, modern, friendly, clean, approachable, neutral, versatility, readability, neutrality, approachability, rounded, open apertures, soft terminals, humanist, even color.
A rounded, low-contrast sans with softly sculpted curves and gently tapered joins. The letterforms show open apertures and generous counters, producing an even, calm texture in text. Terminals are generally softened rather than sharply cut, and bowls are subtly oval, giving the face a warm, contemporary presence while keeping a straightforward, readable structure. Numerals follow the same smooth construction and maintain consistent weight and rhythm alongside the letters.
It works well for UI and product typography, long-form reading, and general-purpose editorial layouts where a soft, contemporary sans can stay unobtrusive. The clean rhythm and open counters also make it a practical choice for wayfinding and brand systems that need a friendly but restrained voice.
The overall tone feels modern and approachable, balancing neutrality with a mild friendliness from its rounded shaping. It reads as calm and practical rather than expressive, making it suitable for interfaces and general communication where clarity is the priority.
The design appears intended as a versatile everyday sans that prioritizes clarity and consistent texture, while adding a subtle warmth through rounded curves and softened terminals. It aims to be broadly usable across text and display contexts without calling attention to stylistic quirks.
Uppercase forms are steady and legible with simple geometry, while lowercase shapes maintain a smooth, continuous flow that keeps paragraphs visually even. The sample text shows comfortable spacing and clear word shapes, with distinctive, readable forms for characters like a, g, and e that help at typical reading sizes.