Sans Normal Selek 4 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Fuse V.2' and 'Fuse V.2 Printed' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, brand identity, packaging, headlines, signage, friendly, approachable, modern, playful, clean, approachability, readability, modernity, simplicity, versatility, rounded, soft terminals, monoline, open apertures, humanist.
A rounded, monoline sans with softly blunted terminals and generous curves throughout. Strokes maintain an even thickness, with smooth joins and minimal sharp corners, giving letters a slightly softened, “molded” silhouette. Bowls are broadly rounded, counters stay open, and spacing feels comfortable and steady, supporting clear word shapes in continuous text. Numerals follow the same rounded construction, with simple, readable forms and consistent stroke endings.
Well-suited to UI and product typography where clarity and a friendly tone are desired, and it also works effectively for branding, packaging, and wayfinding that benefits from rounded, approachable letterforms. It can handle headlines cleanly while remaining comfortable for short-to-medium text blocks in marketing and editorial contexts.
The overall tone is warm and easygoing, combining everyday legibility with a gentle, playful softness. Its rounded geometry reads as friendly and contemporary rather than technical or formal, making it feel inviting in both short headlines and longer passages.
The font appears designed to deliver a modern, highly legible sans voice while softening the impression through rounded terminals and smooth curves. Its consistent stroke weight and open forms suggest an emphasis on readability and an approachable, contemporary personality.
The design leans on circular and elliptical construction, with a consistent rounding treatment at terminals and corners that reduces visual sharpness. Curves dominate the rhythm, and straight strokes are visually softened by the rounded endings, creating a cohesive, casual texture on the page.