Sans Normal Efkos 14 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, packaging, signage, clean, modern, friendly, dynamic, airy, readable italic, modern clarity, friendly tone, soft emphasis, rounded, humanist, open apertures, soft terminals, slanted.
A slanted sans with gently rounded construction and smooth, continuous curves. Strokes stay even and calm, with soft, subtly tapered terminals that keep the texture light and open. Counters are generous and apertures are noticeably open, helping letters like a, e, c, and s read clearly in running text. The rhythm is relaxed and humanist-leaning, with slight asymmetries and flowing joins that avoid rigid geometric stiffness.
Works well for interface copy and product experiences where a clean, friendly italic is needed for emphasis. Its open shapes and even texture suit editorial pull quotes, subheads, and branding systems that want a modern but personable tone. It can also serve packaging and short signage lines where a light, slanted voice improves hierarchy without feeling ornate.
The overall tone is approachable and contemporary, with a casual forward motion from the italic stance. It feels friendly and unobtrusive rather than formal, lending a conversational voice while still reading as orderly and professional.
The design appears intended to deliver a contemporary italic sans that remains highly readable, using rounded forms and open counters to keep text clear while adding a gentle sense of motion for emphasis and voice.
Capitals are simple and streamlined, pairing well with the rounded lowercase for a cohesive paragraph color. Numerals follow the same smooth, rounded logic, blending comfortably into text settings without drawing undue attention.