Sans Superellipse Hamay 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Fold Grotesque' by Colophon Foundry, 'Allrounder Grotesk' by Identity Letters, 'Pais' by Latinotype, 'PTL Spekta' by ProtoType, and 'Nomina' by Tokotype (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, product design, modern, clean, friendly, neutral, tech, clarity, modernization, approachability, versatility, geometric, rounded, open, sturdy, crisp.
A geometric sans with rounded-rectangle (superellipse) construction and a steady, even stroke. Curves are broad and smooth with flattened shoulders, giving bowls and counters a softly squared feel rather than perfect circles. Terminals are clean and mostly straight-cut, and the overall spacing feels generous, producing an airy rhythm in words. Numerals follow the same sturdy geometry, with simple, legible shapes and consistent weight distribution.
Well-suited for interface copy, dashboards, and digital products where clean shapes and open counters support quick scanning. The broad, rounded geometry also works well for contemporary branding, packaging, and wayfinding, and it holds up nicely in punchy headlines and subheads.
The tone is contemporary and approachable, balancing a utilitarian clarity with a mild softness from the rounded forms. It reads as confident and straightforward rather than expressive, making it feel at home in modern product and interface contexts.
The design appears intended to deliver a modern, dependable sans that blends geometric structure with softened superellipse curves for an approachable, system-friendly look. The consistent stroke and straightforward detailing suggest a focus on clarity and versatility across display and text settings.
Uppercase forms feel bold and architectural, while the lowercase keeps the same geometric logic for a cohesive texture in paragraphs. The sample text shows stable color at larger sizes, with open counters that help maintain clarity in dense lines.