Serif Normal Vemav 1 is a very light, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, luxury branding, posters, elegant, refined, fashion, literary, luxury tone, editorial clarity, display elegance, modern classicism, didone, hairline, crisp, high-contrast, delicate serifs.
A delicate, high-contrast serif with hairline horizontals and very thin connecting strokes set against sharper, more solid verticals. The letterforms feel open and spacious, with generous sidebearings and a calm, even rhythm in text. Serifs are fine and precise, tending toward tapered wedge-like terminals rather than heavy brackets, and curves are smooth with a polished, contemporary finish. Uppercase proportions read stately and formal, while the lowercase keeps a controlled, moderately sized x-height with elegant ascenders and descenders. Numerals share the same refined contrast and light footprint, emphasizing a clean, editorial tone.
Best suited to headlines, pull quotes, magazine layouts, and other editorial applications where elegance and contrast are desirable. It also fits luxury branding elements such as wordmarks, packaging titles, and campaign graphics, especially when set at larger sizes with generous spacing.
The overall tone is poised and luxurious, evoking fashion, publishing, and high-end branding. Its thin hairlines and crisp detailing communicate sophistication and restraint, with a slightly dramatic, display-oriented sparkle when set large.
The design appears intended to deliver a modern, refined high-contrast serif voice for upscale editorial and branding contexts. It prioritizes graceful silhouettes, sharp finishing details, and an airy page color over rugged small-size utility.
Because the thinnest strokes are extremely fine, the design’s character depends on clean reproduction and sufficient size; it presents best when given room and contrast against the background. The wide, airy set width reinforces a premium feel and helps maintain clarity in spacious layouts.