Sans Normal Okdom 20 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'FS Koopman' by Fontsmith, 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, 'Bari Sans' by JCFonts, 'Gautami' by Microsoft Corporation, 'Reyhan' by Plantype, and 'Identidad' by Punchform (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, contemporary, confident, friendly, utilitarian, clean, impact, clarity, modernity, versatility, approachability, geometric, rounded, compact apertures, large counters, high legibility.
A heavy, clean sans with broadly geometric construction and smooth, rounded curves. Strokes are uniform with minimal modulation, and terminals are mostly straight-cut with occasional softened joins, giving a solid, even texture. Counters are generous in round letters (O, C, G), while apertures in forms like e and s feel relatively compact, helping the font read as dense and emphatic. The lowercase shows simple, modern shapes with a single-storey a and g, a short-armed r, and a sturdy, symmetrical overall rhythm.
Best suited to display and short text where a strong, clean silhouette is needed—headlines, brand marks, packaging, and wayfinding. The even stroke weight and generous counters also support readable UI labels and callouts, especially at medium-to-large sizes.
The tone is modern and confident, prioritizing clarity and impact over delicacy. Its rounded geometry adds approachability, while the weight and compact internal openings create a straightforward, no-nonsense voice suited to strong messaging.
The design appears intended as a modern, geometric workhorse that delivers high-impact clarity with an approachable, rounded feel. It balances simple construction with sturdy proportions to maintain legibility while projecting a contemporary, assertive presence.
Numerals are robust and highly readable, with clear differentiation and consistent stroke weight. Diacritics and punctuation in the sample text sit cleanly within the line, and the overall color on the page is dark and steady, producing a strong typographic presence.