Sans Normal Ollat 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'EquipCondensed' by Hoftype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'TT Commons™️ Pro' and 'TT Norms Pro' by TypeType, and 'Drystick Geo Grotesk' by deFharo (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, modern, friendly, confident, clean, approachable, modernization, approachability, clarity, impact, rounded, geometric, compact, sturdy, open counters.
A heavy, rounded sans with clean, continuous curves and minimal modulation. Letters show a geometric backbone—circular bowls and smooth shoulders—paired with straightforward, squared terminals that keep shapes crisp. Counters are generally open and generous for the weight, and proportions feel slightly compact with steady spacing, producing an even, blocky texture in lines of text. The lowercase is simple and contemporary, with a single-storey a and g and a short, sturdy t; figures are similarly solid with rounded forms and clear silhouettes.
This font is well suited to headlines and short-to-medium text where impact and clarity are needed, such as brand identities, packaging, posters, and marketing collateral. Its solid forms and open counters also make it a good fit for UI labels, navigation, and signage-style applications where quick recognition matters.
The overall tone is modern and friendly, projecting confidence without feeling aggressive. Its rounded geometry reads as approachable and contemporary, making it suitable for branding that wants to feel clear, dependable, and upbeat.
The design appears intended to deliver a contemporary, geometric sans voice with a friendly edge—combining rounded construction for warmth with firm terminals and compact proportions for authority and legibility at display sizes.
Several capitals lean strongly geometric (notably round letters like O and G), while diagonals in A, V, W, X, and Y remain crisp and stable, helping headings feel energetic. The Q features a clear, compact tail, and the numeral set appears built to match the same rounded, weighty rhythm as the letters.