Serif Flared Guma 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'Interval Sans Pro' by Mostardesign, and 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, packaging, editorial, branding, dramatic, vintage, theatrical, storybook, quirky, expressive display, vintage flavor, high impact, distinct silhouettes, flared, ink-trap like, wedge serif, calligraphic, swashy.
A heavy, right-leaning serif with flared stroke endings and sharp, wedge-like terminals. The forms are compact and energetic, with rounded bowls that meet stems in crisp, pinched joints, creating small notches that read like ink-trap details. Serifs are short and pointed rather than bracketed, and many letters show subtly tapered strokes that widen toward the ends, giving the design a carved, engraved feel. Overall spacing and rhythm are lively, with distinct, high-impact silhouettes in both capitals and lowercase.
Best suited to display settings where its pointed terminals and flared strokes can be appreciated—headlines, posters, book covers, and editorial section titles. It can also work well in branding and packaging where a distinctive, vintage-leaning voice is desired, but it will generally feel most comfortable at larger sizes rather than long text.
The font carries a dramatic, vintage tone that feels theatrical and slightly mischievous. Its sharp terminals and flared endings add a sense of motion and flourish, suggesting classic display typography with a storybook or poster-like personality.
The design appears intended to deliver a bold, characterful serif with an italicized stance and sculpted flare, prioritizing distinctive silhouettes and an expressive rhythm. Its sharp terminals and pinched joins suggest a deliberate effort to evoke classic poster/engraved typography while staying compact and punchy.
Uppercase shapes appear especially sculpted and emblematic, while the lowercase keeps strong, chunky counters for readability at display sizes. Numerals follow the same flared logic and maintain bold, attention-getting shapes suited to headings.