Sans Normal Ogby 6 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Futura EF' by Elsner+Flake, 'Hans Kendrick SE' by Hanken Design Co., 'Futura Now' by Monotype, 'Futura PT' by ParaType, 'Architype Renner' by The Foundry, and 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, approachable, impact, clarity, modernity, approachability, geometric, rounded, compact, solid, even.
This typeface uses sturdy, even strokes and geometric construction with generously rounded bowls and smooth curves. Terminals are mostly squared-off, giving the forms a crisp, contemporary finish while keeping counters open and legible. Uppercase shapes feel broad and stable, while lowercase forms are simple and compact with a single-storey “a” and “g” and a clean, straightforward “t.” Numerals are large and heavy, with clear silhouettes and minimal detailing for strong readability at display sizes.
It’s well-suited to headlines and short blocks of text where a strong, clean voice is needed—brand marks, packaging, signage, and promotional graphics. The heavy color and open counters help it stay readable at a distance and on screen, especially in larger sizes.
The overall tone is modern and approachable, combining a friendly roundness with a confident, no-nonsense weight. It feels direct and contemporary rather than formal, with a solid rhythm that reads as practical and upbeat.
The design appears intended to deliver an uncomplicated, contemporary sans voice with high impact and easy readability. Its geometric curves and sturdy structure suggest a focus on versatile display use while maintaining clarity in short paragraphs.
The design leans toward circular geometry in letters like C, G, O, and Q, paired with flat cuts and strong verticals in E, F, H, and N. Diacritics aren’t shown; punctuation in the sample appears simple and robust, matching the weight and overall sturdiness of the letterforms.