Sans Normal Ekgum 12 is a very light, normal width, high contrast, italic, normal x-height font.
Keywords: headlines, magazine, branding, packaging, invitations, elegant, editorial, refined, fashion, airy, luxury tone, editorial style, display elegance, brand refinement, hairline, calligraphic, upright-italic, open apertures, sharp terminals.
This typeface uses extremely thin hairline strokes with pronounced contrast between main stems and delicate connecting strokes. The italic construction is strongly slanted and fluid, with rounded bowls and generous curves balanced by crisp, tapered terminals. Uppercase forms feel tall and poised, while the lowercase shows a lively rhythm with single-storey shapes and long, sweeping ascenders/descenders. Spacing appears relatively open, giving the letterforms room to breathe and emphasizing its light, drawing-like texture in text.
It is best suited to display sizes such as headlines, pull quotes, mastheads, and high-end branding where its contrast and slant can be appreciated. It can also work for short editorial subheads or luxury packaging copy when set with ample size and spacing.
The overall tone is sophisticated and fashion-forward, conveying a sense of quiet luxury and restraint. Its airy contrast and graceful slant read as polished and editorial, with a contemporary, boutique sensibility rather than a utilitarian one.
The design intent appears to be an elegant, modern italic with a fashion/editorial voice, prioritizing graceful curves, high contrast, and a light visual footprint. It aims to deliver a refined, premium feel for branding and display typography rather than dense, everyday reading.
Diagonal strokes and joins are notably fine, so the design relies on careful balance between thick stems and hairline elements to maintain legibility. Numerals follow the same high-contrast, cursive-leaning logic, blending smoothly with text and reinforcing a refined, display-oriented character.