Sans Superellipse Tura 7 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to 'Blue Creek Rounded' by ActiveSphere, 'Akkordeon' by Emtype Foundry, 'EFCO Fairley' by Ephemera Fonts, 'Compilation Grotesk' by Estudio Calderon, 'Lektorat' by TypeTogether, and 'Graphique Next' by profonts (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, signage, industrial, vintage, rugged, utilitarian, poster-ready, space-saving impact, retro print, tactile texture, strong presence, condensed, blocky, rounded corners, ink-trap feel, slabby terminals.
A condensed, heavy sans with rounded-rectangle construction and softly squared curves. Strokes are thick and largely uniform, with subtle irregularities and pinched joins that give an inked, slightly distressed texture rather than a pristine geometric finish. Counters are compact and often narrow, creating a dense rhythm, while terminals tend to end in blunt, squared-off shapes with small bulges and notches that add grit. The overall silhouette is tall and compressed, with tightly controlled spacing and a strong vertical emphasis that keeps lines looking packed and emphatic.
Best suited for display settings where compact, high-impact text is needed: posters, headlines, storefront or wayfinding signage, packaging, and bold brand marks. It also works well for short, punchy subheads or labels where its condensed width helps fit more characters per line while maintaining strong presence.
The font projects a tough, workmanlike tone—part factory stencil energy, part old poster printing—without becoming decorative. Its narrow, forceful shapes read as assertive and no-nonsense, with a tactile, worn-in character that feels handmade or mechanically printed. The result is bold and attention-grabbing, leaning toward retro-industrial rather than slick modern minimalism.
The design appears intended to deliver maximum impact in minimal horizontal space, using rounded-rectangle geometry and blunt terminals to stay approachable while still feeling tough. The lightly distressed, inked texture suggests an aim toward vintage print character and utilitarian authenticity rather than perfectly smooth precision.
Round letters like O and C are built from superelliptical bowls, producing a squarish warmth instead of true circles. Several glyphs show slight interior pinches and uneven edges that mimic ink spread or imperfect impressions, which can add personality at display sizes but may feel dense in long text. Numerals follow the same condensed, blocky logic, keeping a consistent, poster-like color across mixed copy.