Sans Normal Hibuy 10 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, children’s media, social graphics, friendly, playful, casual, approachable, hand-drawn, human warmth, casual clarity, whimsy, approachability, rounded terminals, monoline, soft geometry, quirky, informal.
A rounded, monoline sans with a gentle rightward slant and softly tapered, brush-like terminals. Curves dominate the construction—bows, counters, and shoulders are drawn with smooth, open arcs—while straight strokes remain slightly organic, giving the outlines a lively, handwritten regularity. Proportions are comfortable and legible, with open apertures and generous interior space; the overall rhythm feels relaxed rather than rigidly geometric. Numerals and capitals keep the same soft stroke behavior, with rounded endings and mildly irregular angles that reinforce the human touch.
Well-suited for brands that want to feel warm and informal, as well as packaging, short headlines, and display copy where a friendly voice matters. It also works nicely in educational or children-oriented materials and in social or editorial graphics that benefit from a casual, hand-drawn feel.
The font conveys an upbeat, personable tone—more conversational than corporate. Its soft rounding and subtle wobble suggest friendliness and warmth, with a lightly whimsical character that feels natural in everyday messaging.
The design appears intended to blend the clarity of a simple sans with the warmth of hand lettering, using rounded terminals and a steady slant to create a lively, approachable texture. It aims for legibility without sacrificing personality, positioning itself as a versatile display companion for cheerful communication.
The italicized slant is consistent across cases and figures, helping unify the set and add motion. Letterforms favor clear, open shapes over tight joins, which supports readability while maintaining a sketch-like charm.