Sans Contrasted Askub 3 is a regular weight, very narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, editorial, posters, branding, packaging, elegant, refined, modernist, stylish, space saving, editorial voice, premium feel, headline impact, condensed, high-waisted, crisp, clean, airy.
A condensed, vertical typeface with clean, largely serifless construction and a distinctly tapered stroke logic. Stems are straight and narrow, with subtle thick–thin modulation that shows most clearly in rounded forms and terminals. Counters are relatively tight and oval, and the overall rhythm is tall and columnar, creating a compact, space-efficient texture. Terminals tend to finish sharply with minimal curvature, while curves (C, G, S, O, 0) feel tensioned and drawn-in rather than wide and open.
Best suited to headlines, subheads, and short passages where its narrow build can conserve space while maintaining a refined look. It works well for magazine layouts, fashion and lifestyle branding, packaging, and poster typography where a tall, elegant rhythm is desired.
The tone is poised and fashion-forward, balancing restraint with a touch of drama from its slender proportions and tapered strokes. It reads as contemporary and editorial, with an upscale, poster-ready presence that stays controlled rather than decorative.
The design appears intended to deliver an economical, condensed footprint with a polished, editorial character. By combining clean sans structures with gentle contrast and sharpened terminals, it aims to feel modern, premium, and highly legible at display sizes.
The condensed fit and tall caps create strong vertical emphasis, especially in all-caps settings. Numerals are similarly narrow and consistent with the letterforms, giving figures a neat, aligned appearance in headlines and display lines.