Slab Contrasted Urpo 7 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, editorial, packaging, branding, authoritative, collegiate, vintage, sturdy, impact, tradition, legibility, authority, bracketed, chunky, high-ink, bookish, print-like.
A robust slab serif with pronounced, bracketed serifs and a solid, ink-heavy presence. Strokes show clear but not extreme modulation, with sturdy verticals and slightly lighter curves that keep counters open. The lowercase has compact, workmanlike forms with firm terminals; the two-storey “a” and “g” and a large, clearly separated i/j dot reinforce a traditional text feel. Overall proportions are steady and rectangular, producing a strong horizontal rhythm from the slabs and a confident, even color in paragraphs.
Best suited to headlines, subheads, pull quotes, and bold editorial typography where strong serifs can carry visual hierarchy. It can also work well in branding and packaging that wants a traditional, sturdy voice, and for short text blocks where a dense, print-forward texture is desirable.
The tone is dependable and traditional, evoking editorial gravity and classic printing. Its heavy slabs and restrained detailing read as confident and slightly vintage, with a collegiate or newspaper-like bluntness that feels practical rather than delicate.
The design appears intended to deliver a classic slab-serif voice with high impact and dependable legibility, pairing traditional letterform construction with substantial slabs to hold up in display settings and assertive editorial layouts.
The numerals are weighty and emphatic, matching the caps for signage-like clarity. In running text the strong serifs create a pronounced baseline and cap-line presence, which can add character and emphasis at larger sizes.