Sans Normal Hulog 11 is a light, narrow, monoline, upright, short x-height font.
Keywords: ui labels, captions, packaging, branding, posters, friendly, casual, clean, airy, approachable, approachability, simplicity, clarity, modern neutrality, softness, rounded, soft, open, simplified, unassuming.
A slim, monoline sans with rounded terminals and a gently hand-drawn regularity. Strokes stay even, with soft curves and restrained corners that keep forms open and readable. Proportions are compact with a relatively low x-height, while ascenders and capitals feel tall and lightly spaced, giving the text a light, vertical rhythm. Bowls and counters are simple and circular-leaning, and the overall construction avoids sharp contrast or rigid geometry in favor of smooth, slightly organic shapes.
This font works well for short-to-medium text where a gentle, approachable voice is needed—interface labels, captions, instructional copy, and small headings. Its slim strokes and open forms also suit lifestyle branding, packaging, and poster copy where a clean but personable sans is preferred.
The tone is friendly and understated, combining a clean sans structure with a casual, human touch. Its soft rounding and airy color make it feel welcoming rather than technical, suitable for relaxed but tidy communication.
The design appears intended to provide a simple, modern sans that feels human and relaxed without relying on overt quirks. It balances clarity with softness, aiming for an easygoing presence in everyday typography.
Numerals follow the same minimal, rounded approach and sit comfortably alongside the letters, maintaining consistent stroke weight and a calm baseline. The overall spacing reads a bit open, which reinforces the light, breathable texture in longer lines.