Sans Normal Ahram 3 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Area' by Blaze Type, 'Apercu Condensed' by Colophon Foundry, 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, utilitarian, assertive, clean, industrial, space-saving, high impact, clarity, modern branding, compact, blocky, geometric, crisp, high-impact.
This typeface is a compact, heavy sans with simple, geometric construction and very even stroke presence. Curves are clean and rounded while joins and terminals tend to finish squarely, producing a sturdy, block-like texture. Counters are relatively tight (notably in C, e, a, and s), and overall spacing feels efficient, yielding a dense, emphatic rhythm. The lowercase follows a straightforward, single-storey approach for a and g, with short ascenders and a restrained, functional silhouette.
It is well suited to headlines, short statements, and display settings where dense, high-impact letterforms help conserve space. The sturdy shapes also make it a good choice for branding, packaging, and signage that needs a clear, contemporary presence.
The overall tone is direct and contemporary, with a no-nonsense voice that reads as confident and practical. Its compact heft gives it an assertive, slightly industrial feel while still staying neutral enough for broad use.
The design appears intended to deliver a strong, space-efficient sans for modern display typography, balancing geometric clarity with a compact footprint and a consistently solid texture.
The figures appear straightforward and workmanlike, matching the letters’ compact proportions and squared finishing. In extended text, the face maintains a uniform, dark color and prioritizes impact over delicacy.