Sans Normal Vadas 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, handmade, friendly, playful, casual, approachable, handwritten feel, friendly tone, casual display, human texture, rounded, organic, brushy, soft, informal.
A lively sans with rounded, slightly irregular outlines that mimic marker or brush lettering. Strokes show gentle wobble and subtle tapering, with softened terminals and mildly uneven curves that keep the texture human and tactile. Proportions are open and readable, with simple geometric bowls tempered by hand-drawn quirks; counters stay generous and the overall rhythm feels loose rather than mechanical. Numerals follow the same organic construction, with smooth curves and a casual, handwritten consistency across the set.
Works well for branding and packaging that benefits from a handcrafted, approachable voice, as well as posters, flyers, and social graphics where personality matters. It’s a natural fit for short-to-medium text such as headlines, pull quotes, menus, and labels, especially when aiming for an informal, friendly impression.
The font conveys an easygoing, friendly tone—playful without becoming childish. Its hand-rendered texture suggests warmth and spontaneity, making text feel conversational and personal. The slightly bouncy rhythm adds charm and informality, well suited to lighthearted or welcoming messaging.
Likely designed to capture the feel of quick, confident hand lettering in a clean sans structure—prioritizing warmth, legibility, and a deliberately imperfect texture. The goal appears to be an everyday, personable display face that stays readable while signaling a casual, human touch.
In longer passages, the subtle irregularities create a pleasant, textured color on the page, though the quirky stroke edges remain noticeable and become part of the personality. Round letters and soft joins help maintain clarity, while the handmade modulation keeps repeated shapes from looking overly uniform.