Sans Normal Lydup 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Archetica' by Almarkha Type, 'Homie' by Blaze Type, 'Gltp Starion' by Glowtype, 'Croma Sans' by Hoftype, 'Burlingame' by Monotype, 'Fact' by ParaType, 'Madiffure' by Ridtype, and 'Core Sans N' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, event promo, sporty, energetic, assertive, retro, attention grabbing, speed emphasis, headline impact, branding presence, slanted, blocky, compact, rounded, impactful.
A heavy, slanted sans with broad proportions and tightly packed internal counters. Strokes are thick and consistently weighted, with rounded curve construction in letters like C, O, and S contrasted by more squared-off terminals and angled cuts that emphasize forward motion. The design leans on sturdy, simplified geometry and compact apertures, producing strong, dark word shapes with a rhythmic rightward sweep. Numerals match the letters in mass and stance, reading as bold, slightly condensed forms with stable, block-like silhouettes.
Best used for short, high-visibility text such as headlines, posters, event graphics, and bold brand marks, especially where a dynamic, forward-leaning voice is desirable. It can also work for packaging callouts and promotional banners, but is less suited to long-form reading due to its dense weight and compact internal spaces.
The overall tone is fast and forceful, with a confident, athletic attitude. Its slanted posture and dense color give it a sense of momentum and urgency, while the rounded bowls keep it approachable rather than sharp or aggressive. The result feels promotional and attention-seeking, suited to high-impact messaging.
The design appears intended to deliver maximum impact with a sense of speed and emphasis, using a strong slant and simplified, heavy letterforms to create immediate visual presence in display typography.
Spacing appears geared toward headline settings: the thick strokes and small counters can close up visually at smaller sizes, but the large, simplified shapes hold up well when scaled up. The mix of rounded forms and angled terminals creates a distinctive, slightly retro display flavor without ornamental detailing.