Sans Normal Vigot 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Plasto' by Eko Bimantara, 'Menca' by Kvant, 'Informative' by Latinotype, 'Prelo Pro' by Monotype, and 'Genera' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, casual, modern, approachable, sporty, friendly impact, active tone, modern display, approachable branding, rounded, soft, bouncy, slanted, compact.
A rounded sans with a consistent rightward slant and softly finished terminals. Curves dominate the construction, with broad bowls and smooth joins that keep counters open and readable. Strokes are sturdy and even, giving the letters a compact, energetic silhouette; diagonals and curved strokes feel slightly sprung, and the overall rhythm is lively rather than rigid. Numerals follow the same rounded, forward-leaning logic, with simple, robust shapes built for clear display.
Well suited to headlines, short blurbs, and promotional copy where a warm, energetic voice is needed. It can work effectively in branding and packaging, as well as signage and UI moments that benefit from friendly emphasis, especially when set at medium to large sizes.
The font reads upbeat and informal, with a friendly, contemporary tone. Its slanted, rounded forms suggest motion and ease, making it feel personable and active rather than corporate or severe.
Designed to deliver a confident, approachable sans voice with built-in forward motion. The rounded geometry and sturdy stroke presence aim to balance friendliness with strong impact for contemporary display typography.
Uppercase forms look stable and simple, while lowercase shapes emphasize roundness and motion, which adds a playful cadence in text. The italic angle is noticeable but not extreme, and the heavy, smooth curves help maintain clarity at larger sizes and in short-to-medium passages.